Client:

Black Hills State University (BHSU) is located in Spearfish, South Dakota with an enrollment close to 4,000 students.

Objective:

Having used the same logo since 1960, Black Hills State University was ready to develop a new, simple, and distinctive identity to meet the needs of the digital marketplace while strengthening their brand throughout the region.

Solution:

Independent research and conversations with faculty, staff, and students informed what makes BHSU a special place to study and grow. Early in the process, we explored some of the most common themes from heritage and growth to nature and adventure.

Through committee and campus-wide feedback, we learned how important it was to honor BHSU history while acknowledging the role Spearfish plays in creating "a whole life" for the people who call BH home.