Client:

BankStar Financial has been sharing bright moments for quite some time with Brookings, Elkton, and Volga, South Dakota as one of the first community banks to take root in the county.

Objective:

Promote their Ag Banking division and program.

Solution:

During our interview process with Ag Banking customers and Ag Bankers, a common theme came up, “BankStar is out in the middle of nowhere just like the rest of us.” This idea spearheaded the campaign. A series of illustrations depicting “nowhere” was created as a differentiation strategy from other regional banks to highlight that big moments can come out of nowhere. The campaign was used for social, digital, video, and other print tactics.